
A Sales Coach and Digital Marketing Analyst
John Allu is a seasoned Marketing Strategist and Sales Coach with a diverse background spanning traditional media, skincare, clothing brands, finance, and healthcare technology.
He holds a degree in Accounting and a certification in Strategic Content Marketing from the University of California, Davis, combining strong analytical expertise with a creative approach to marketing.
Previously, he served as the Lead Trainer for the META Project in the EMEA region at Teleperformance, where he collaborated with Meta to execute cutting-edge social media strategies across multiple markets, driving business growth and customer engagement.
His experience extends into healthcare marketing, retail furniture marketing, digital marketing analysis, and sales efficiency audits, allowing him to optimize both marketing and sales operations.
He has successfully developed marketing structures for businesses in Ghana, Nigeria, Kenya, South Africa, and other sub-Saharan countries, helping organizations streamline their sales processes and enhance overall efficiency.
His core expertise includes lead generation, brand communication, sales re-engineering, and digital marketing analysis, enabling data-driven decision-making. He specializes in conducting sales efficiency audits that identify gaps in the sales process and implement strategies to improve performance, ensuring that sales teams operate at maximum productivity.
Key Highlights:
- Educational Background:
- Degree in Accounting
- Certification in Strategic Content Marketing, University of California, Davis
- Professional Experience:
- Lead Trainer for the META Project, EMEA region at Teleperformance
- Developed marketing frameworks and conducted sales efficiency audits for businesses across sub-Saharan Africa
- Core Areas of Expertise:
- Digital Marketing
- Digital Marketing Analysis
- Lead Generation
- Brand Communication
- Sales Re-engineering
- Sales Efficiency Audits
- Healthcare Marketing
- Retail Furniture Marketing
- Core Strengths:
- Strategic Planning
- Market Expansion
- Cross-Functional Team Leadership
- Data-Driven Decision Making
- Optimizing Sales and Marketing Processes
He is committed to leveraging his extensive expertise to deliver high-impact marketing and sales strategies, helping businesses achieve growth through well-executed campaigns and enhanced operational efficiency. His leadership in digital marketing analysis and sales audits positions him as a vital asset for any organization looking to optimize their performance and drive results.
Currently, John’s expertise is helping brands like Dinku Furniture Kenya, Kampala Holistic Herbal Clinic and Fredeva Markets Consult, Ghana, achieve their marketing goals.

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