I always tell people it is cheaper and more cost effective when you invest the first portion of your advertising budget on EDUCATION.
Education births TRUST.
Educate First is teaching and building awareness about your brand before you try to sell anything.
It may yield no immediate ROI but this is the foundation of any successful marketing campaign.
Education is all you give at the Top of your Marketing Funnel.
Yes, never make an offer before you EDUCATE.
EDUCATIONAL TOOLS YOU CAN USE:
1. Landing Page: You could utilize a traffic strategy that sends people to a landing page so you can enlightens them on the benefits of your products and services.
2. Webinar: Or invite them for a webinar where they get good information on your products.
If you are selling real estate for instance, you must educate your target first in your funnel before you make them an offer.
3. A YouTube video: This works well for this process of education.
This will create a chance for them to move further into your sales funnel for whatever you have to offer at that level.
4. Testimonials and reviews are also forms of education that come with strong social proof.
Finally…
Story telling is a cool way lots of brands educate and you can do that too!
You must always work towards creating desire through massive education.
If you have the right audience but not enough education that demonstrates the value of your offer, you will get low or zero conversions.
You could be selling beauty products, weight loss or real estate, the first step is to create content that educates to create a desire for your product.
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