Introduction
To successfully promote a service-based business requires good market insight. Knowing who your customers are.
Now that’s the essence of this article. You’ll learn “How to promote your service-based business with Facebook.
First and foremost, we live in an evolving world, a world where virtual and social media interactions have taken the place of physical meetings.
As a matter of fact, to leverage Facebook to promote your service-based business, one must begin with embracing today’s culture shift.
Facebook advertising has become the trend embraced by a majority of Nigerian businesses.
Facebook Ads have helped a plethora of Nigerian businesses over the years to reach their customers in the long term.
So are you going to keep complaining or will you join this moving train? Because whether you like it or not, this social media train has left the station!
Also read: How to Sell Luxury Homes in Nigeria on Facebook in 2021
It provides you with the possibility of reaching a particular number of people anywhere and with a particularly short setup time.
The first step towards running a Facebook Ad is having a Facebook page.
This makes your business look legit and your ready audience on Facebook will want to patronize you.
Now there are diverse sorts of Facebook Ads. So choose the Ad that works best for your brand, your laid strategy and what you would like to attain.
So below are ways you may use Facebook Ads to push your Service-based business:
Table of Contents
Select your Ad Goals
One must have clearly defined objectives for your advertising in order to successfully promote a service-based business on Facebook.
Despite being the trend most business owners have adopted, you need to have your own goals and methods. The massive question here is “What are your Ad goals?”
The number of people that like your page will certainly have an inclination to view the posts that you create on your Facebook page. The more likes you have on your page, the larger the audience you’ll get for your content and promotions.
Target Your Audience
Always ask yourself who your target market is. To be honest, your audience could affect your bottom line and if you aren’t targeting the correct demographics, you might just be wasting some time and valuable resources. So customize your Ad in the following ways:
- Demographics: Choose an age range and therefore the sex you want to focus on. Is it male or female?
- Facebook Connection: Carefully choose who you would like to target; from your friends to the public. The selection is yours.
- Likes and interest: Whenever you are putting up a post, make it business-related.
- Location: When you are choosing a location, select a specific city, state, or country where your ads will be seen by your audience.
Review your Advert
Before making payments, make sure you review your Ads to confirm they are free of all varieties of errors. Carefully check to make certain that your information is correct. If there’s anything you would like to optimize about the Ad, now is the chance to do that.
Choose your Ad Price
This is where you make payments. It could be cost per click (CPC) or cost per impression (CPM). Select your option and then set your price.
You should be prepared to pay more money for CPM than CPC.
Place Your Order
You have the options of paying with credit cards or by PayPal.
Once you’ve made payment for your Ads, you are free to place your ad order.
After you must have successfully paid for your Ads, there are still a few things you need to do like;
- Successfully present your offer
- Define your irresistible offer
- Customer service.
You really need to make sure you are serving your customers. It may seem easy getting new customer(s) via referral but make sure you do all your best to keep them. The customer is KING, so try to learn more about your customers.
How most Nigerian businesses are Currently Getting Customers
Back in the days, most Nigerian businesses used fliers and referrals to get customers. Some used TV adverts, radio adverts and bill boards as well. These were clearly traditional methods of advertising.
Although, these old methods may have worked in the past and while some of them may still show results, they are quite expensive and have limited reach.
But the story has changed.
Why stick with ancient methods when the internet and social media has been invented for you and me? Businesses in Nigeria can now target a global audience with the click of a mouse. Is this not amazing?
A large number of Nigerians are now on social media and majority of them are on Facebook. This is why you need to learn about how you can make money using Facebook Ads.
The following paragraphs will be detailing steps to attracting customers and hence monetizing your Facebook accounts:
Start with promoting your Posts
Try writing amazing content on your Facebook page. Engage people organically with your posts. And also, you have to understand that not all fans or friends of yours will see your posts.
Facebook has the ability to actually control what everyone sees in their News feed. Just know that no matter how good and engaging your post is, not everybody will still see it.
Get creative with your call-to-action
As it is, the Facebook algorithm is there to help you out with a lot of things. The latest algorithm update buried “Like bait” posts, which is just any post that directly asks users to “like”, “share” or “comment” on your posts.
Now you have to be a bit more creative with your calls to action.
Be Generous– Make Facebook Offers
This is another way to use Facebook to get more customers in Nigeria, even though most businesses don’t use this feature in their Ad campaigns.
A Facebook offer is just a post that lets users claim a special (discount) offer online.
Of course, almost all offers can be easily redeemed online. Try hosting a giveaway or contest. There is really no one that isn’t always ready to grab the giveaway opportunity with both hands. Use this chance to get more fans and then keep them glued to your page with authentic content.
Create Local Awareness
Without doubt, you can use local awareness ads to promote your business. Local awareness ads give your audience an opportunity to stop by your shops. This can be a good way to use Facebook to get more customers in Nigeria.
Be Responsive
Respond to messages promptly as people don’t like being unattended to.
The rate at which you answer their questions and reply their messages really matters. If you have a slow response rate, Facebook might point this out directly on your page.
Conclusion
As simple and easy going as it may look, Facebook is a complex platform that can be used to your business advantage. It still remains the most popular social network, unrivalled by Instagram or WhatsApp.
So far, I’ve detailed ways you can effectively run Ads on Facebook and also grow your business in Nigeria.
Now is the right time, leverage these Facebook tips to get more customers.
Start today, not tomorrow.
If you need the services of a social media manager to help you out, then you should employ the services of one.
Good luck!.