Tag: Business

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The customer is not king.

Introduction For years, the mantra “the customer is king” has dominated business thinking. While customer satisfaction undeniably plays a significant role in a business’s success, it’s time to revisit this concept. Instead of placing the customer at the helm of the business universe, the spotlight should shine on the true powerhouse: the product or service.

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7 Proven Strategies to Boost Sales Using Seasonal Marketing

Introduction Seasonal marketing offers businesses a rare opportunity to boost their sales. Whether it’s end-of-month sales, holidays and observances, Valentine’s Day, Black Friday, Christmas, or Cyber Monday, seasonal marketing creates opportunities for businesses to attract more customers and grow their revenue. In this article, we’ll explore 7 proven strategies to boost your sales using seasonal

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About John Allu

A Sales Coach and Digital Marketing Analyst John Allu is a seasoned Marketing Strategist and Sales Coach with a diverse background spanning traditional media, skincare, clothing brands, finance, and healthcare technology. He holds a degree in Accounting and a certification in Strategic Content Marketing from the University of California, Davis, combining strong analytical expertise with

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THE BEST CRYPTOCURRENCY PLATFORMS EVERYONE SHOULD KNOW IN NIGERIA

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt USD-992818278 ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Cryptocurrency is inarguably the latest trend in the finance world, with Bitcoin particularly stealing the show in the

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HOW TO PROMOTE A SERVICE-BASED BUSINESS ON FACEBOOK

Introduction To successfully promote a service-based business requires good market insight. Knowing who your customers are. Now that’s the essence of this article. You’ll learn “How to promote your service-based business with Facebook. First and foremost, we live in an evolving world, a world where virtual and social media interactions have taken the place of

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First Educate!

I always tell people it is cheaper and more cost effective when you invest the first portion of your advertising budget on EDUCATION. Education births TRUST. Educate First is teaching and building awareness about your brand before you try to sell anything. It may yield no immediate ROI but this is the foundation of any

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Selling is Storytelling

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Wikipedia This is a powerful definiton that describes the ideology behind storytelling. Salespeople are known to use