Tag: Marketing

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7 Proven Strategies to Boost Sales Using Seasonal Marketing

Introduction Seasonal marketing offers businesses a rare opportunity to boost their sales. Whether it’s end-of-month sales, holidays and observances, Valentine’s Day, Black Friday, Christmas, or Cyber Monday, seasonal marketing creates opportunities for businesses to attract more customers and grow their revenue. In this article, we’ll explore 7 proven strategies to boost your sales using seasonal

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About John Allu

A Sales Coach and Digital Marketing Analyst John Allu is a seasoned Marketing Strategist and Sales Coach with a diverse background spanning traditional media, skincare, clothing brands, finance, and healthcare technology. He holds a degree in Accounting and a certification in Strategic Content Marketing from the University of California, Davis, combining strong analytical expertise with

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How to create a customer persona for a new business in 4 easy steps

When starting a new business, one of the most important things you can do is to create a customer persona. A customer persona is a fictional character that represents your ideal customer. This persona helps you to better understand the needs, wants, and behaviors of your target audience. By creating a customer persona, you can

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HOW TO PROMOTE A SERVICE-BASED BUSINESS ON FACEBOOK

Introduction To successfully promote a service-based business requires good market insight. Knowing who your customers are. Now that’s the essence of this article. You’ll learn “How to promote your service-based business with Facebook. First and foremost, we live in an evolving world, a world where virtual and social media interactions have taken the place of

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HOW TO SET UP A DIGITAL MARKETING AGENCY BUSINESS IN NIGERIA

Setting up a digital marketing agency is one of the most lucrative businesses in Nigeria today. One of the reasons for this is the rising awareness of its importance since the covid19 pandemic struck in 2020. Maybe you’ve been looking for a way to start a “digital marketing” agency in Nigeria, this article will really

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First Educate!

I always tell people it is cheaper and more cost effective when you invest the first portion of your advertising budget on EDUCATION. Education births TRUST. Educate First is teaching and building awareness about your brand before you try to sell anything. It may yield no immediate ROI but this is the foundation of any

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selling is storytelling. Advertising is built on storytelling
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Selling is Storytelling

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Wikipedia This is a powerful definiton that describes the ideology behind storytelling. Salespeople are known to use

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